Team

Team

We bring high street strategic management consulting and data science firepower to unlock intelligent insights and create competitive advantage. 

Introducing Elisa Choy, Founder & Principal and her team of preferred partners.

Elisa Choy - Founder & Principal

Elisa Choy - Founder & Principal

STRATEGIC DATA EVANGELIST #DATA WHISPERER

Bachelor of Commerce (BCom), Bachelor of Economics (BEcon), Postgraduate Honours Finance (BComHon)
The University of Queensland

Elisa is a passionate evangelist of data with a sharp sense for business. After almost 20 years in corporate and executive roles, Elisa established Strategic Data Central to bring high street strategic data and insights capability to main street business. Her mission is to make data accessible and easy to digest to make better decisions.

Her experience in problem-solving using data is across a diverse range of industries and organisations including ASX10-100 corporations, Australian and Global brands, government and small businesses.

Elisa has worked across big data and analytics, strategy, finance, marketing, and sales. So no matter what your business does – she’s probably worked in that space too!

She lives and breathes data. Her favourite part of her work is data storytelling – presenting intelligent insights in an engaging and entertaining way. She believes data is fun and promises she’ll change the way you view it.

Howard Gu

Howard Gu

Data Scientist + Statistician

Bachelor of Commerce (BCom)
Actuarial Science and Finance (Actuarial Co-Op Scholar)
University of NSW

Howard is a data and analytics consultant who has worked with leading Australian businesses, including major airlines, financial institutions, health, retail, telecommunications and Government bodies.

With over 7 years working with data, he brings speed and efficiency in tackling large data sets. Some examples of Australia’s biggest datasets he has worked with include banking, customer loyalty, pharmaceutical, property, telco, GPS mobile, and the ABS census.

While his experience allows him to work fast and furious, Howard makes data easy for everyone. He is able to translate complex analysis into digestible insights, providing a clear roadmap to the future.

Monica Ly

Monica Ly

Data Scientist + Mathematician

Bachelor of Mathematics and Finance
(University of Wollongong)

Monica comes from an analytics and strategy consulting background and has worked for Top Tier firms such as Deloitte Touche Tohmatsu, Quantium and Macquarie Group.

She has over 5 years of working with data and consulting to blue chip Australian companies and specialises in customer analytics, banking datasets, data-matching and data privacy.

Monica is passionate about unlocking the value of data to drive innovation to businesses and consumers. Aside from working with data, Monica owns and manages a Chinese restaurant (of course she does).